About Us
The Home Equity Partners is a dynamic Canadian company founded in 2024. We’re excited to introduce Canadians to an innovative financial product that has been helping countless homeowners in the U.S. since 2004. Our management team has extensive experience in Real Estate, Marketing, Customer Service, Sales, Finance, and Acquisitions/Dispositions, supported by an Advisory Board who share in the company’s values. Each is highly regarded in their respective industries, holding the highest reputation for integrity, professionalism, and insight.
About Us
The Home Equity Partners is a dynamic Canadian company founded in 2024. We’re excited to introduce Canadians to an innovative financial product that has been helping countless homeowners in the U.S. since 2004. Our management team has extensive experience in Real Estate, Marketing, Customer Service, Sales, Finance, and Acquisitions/Dispositions, supported by an Advisory Board who share in the company’s values. Each is highly regarded in their respective industries, holding the highest reputation for integrity, professionalism, and insight.
Our mission
Our mission is to provide a financial home equity product to Canadian homeowners that, until recently, has only been available in the U.S. Guided by honesty, integrity, and transparency, we work with you as a true partner to help you unlock your home equity.
Our Values
The Home Equity Partners is dedicated to forming trusting partnerships with all of our homeowners. We proactively keep the lines of communication with you open, and encourage active dialogue to ensure you’re as informed as possible. We take our responsibility toward you seriously, always with a view to helping you achieve your goals. We will always be transparent, professional, and honest in our dealings with every customer.
Our Values
The Home Equity Partners is dedicated to forming trusting partnerships with all of our homeowners. We proactively keep the lines of communication with you open, and encourage active dialogue to ensure you’re as informed as possible. We take our responsibility toward you seriously, always with a view to helping you achieve your goals. We will always be transparent, professional, and honest in our dealings with every customer.
Our Executive Team
The Home Equity Partners have extensive experience in Real Estate, Marketing, Customer Service, Sales, Finance, and Acquisitions/Dispositions, supported by an Advisory Board who share in the company’s values. Each is highly regarded in their respective industries, holding the highest reputation for integrity, professionalism, and insight.
Shael Weinreb
Founder & CHIEF EXECUTIVE OFFICER
Shael Weinreb
Founder & CHIEF EXECUTIVE OFFICER
Shael is the Chief Executive Officer and Founder of The Home Equity Partners. He brings over 15 years of unique real estate experience to the organization and is largely responsible for
the oversight and day-to-day management of all business
areas, with a focus on corporate strategy, capital partners and value creation.
Prior to founding The Home Equity Partners, Shael more recently held executive roles with Republic Developments and Starlight Investments. He was the President and Chief Operating Officer
at Freed Developments, where he helped manage and oversee various areas of the business, including corporate strategy, acquisitions, dispositions, leasing, sales, reporting, and marketing.
Shael holds an LLB from Queen’s University Faculty of Law and
a Bachelor of Arts Honours Degree from the University of Guelph.
He is active in several community organizations and charitable initiatives, and enjoys spending time with his family and friends, travelling, and exploring all the wonderful experiences that Toronto has to offer.
Alicia Pedicelli
CHIEF REVENUE OFFICER
Alicia Pedicelli
Chief Revenue Officer
Alicia Pedicelli is the Chief Revenue Officer at The Home Equity Partners bringing over 20 years of experience in the banking industry, with a focus on treasury and personal banking.
At The Home Equity Partners, Alicia is responsible for business development, lead generation, and marketing. With a proven track record in building and maintaining beneficial partnerships, Alicia has strong communication and negotiation skills, coupled with a keen insight into market trends and customer needs.
Most recently serving as the Product Migration Manager at Bank of Montreal, Alicia oversaw and orchestrated seamless transitions across diverse product groups, ensuring operational efficiency and client satisfaction. Alicia has demonstrated her talent for building successful teams while serving in leadership, program management and sales positions.
Alicia graduated with a degree in Political Science from the University of Western Ontario. Born and raised in Toronto,
she embraces an active lifestyle alongside her husband, two daughters, and Australian Shepherd, Ruby. Passionate about supporting health-related causes, she actively advocates
for the Heart and Stroke Foundation and the Liver Foundation.
Jimmy Suske
Vice President, Investments
Jimmy Suske
Vice President, Investments
Jimmy Suske is the Vice-President of Investments at The Home Equity Partners. He is an accomplished professional in the
private equity space with a proven track record of success
in the emerging technology, renewable energy, and commercial real estate industries.
Jimmy’s approach to investment is dedicated to empowering individuals and businesses to achieve their financial goals. With a commitment to continuous learning and staying abreast of industry trends, Jimmy is proficient at adapting to evolving financial landscapes and recognizes the need for innovative financial products.
Jimmy holds a degree in finance from Western University.
He relishes an active outdoor lifestyle, frequently found on the golf course or lakeside with close friends and family.
